SEO
SEO stands for Search Engine Optimization. SEO is the process of improving a website for search engines such as Google, Yahoo, Bing and Baidu, etc. It helps increasing the quality and quantity of content, products or the services visitors looking for. SEO targets organic traffic rather than the paid traffic, by increasing the quantity and quality of content on the website. SEO is performed to receive more visitors from a search engine to the websites on the search engine results page (SERP) as the visitors can then possibly be converted into customers. The Search Engine Optimization Process include link building, keyword research, content writing, website optimization and SEO submissions etc.
SEO is an important strategy to increase the visiblity of the website or the brand on the search engine result page. It is a highly persuasive way to increase more traffic to the websites. It helps build trust in the niche industry, and leads to better brand engagement and more. The websites are ranked on the search engine result page in an ordered list, the higher the website is ranked on the search engine result page, the more traffic will it receives.
Working of SEO
The different search engines have different algorithms they follow to determine the rank of the websites on the search engine result page (SERP). For example search engine like google involves Crawling, Indexing, and Ranking.
Techniques of SEO
SEO techniques are broadly categorized into two categories:
White Hat SEO
Black Hat SEO
Grey Hat SEO
White Hat SEO
White hat SEO refers to the use of methods that are according to the search engine guidelines such as Penguin, Panda and Hummingbird algorithms by google to attain high rankings. White hat SEO strategies focuses on quality content. rankings achieved by white hat SEO lasts for longer duration of time. White hat SEO techniques include quality and relevant content, appropriate keyword and use of meta tags. The white hat SEO does not involve in any deception and guarantee good quality of the web pages.
Black Hat SEO
Black hat SEO refers to the use of methods to improve rankings that are not according to the search engines algorithms. the black hat seo techniques includes stuffing of keywords and use of irrelevant content or adding hidden texts etc.
Grey Hat SEO
Grey Hat SEO techniques include combination of both White hat SEO and black hat SEO, that is the techniques used in grey hat SEO neither falls under the black hat SEO nor under the white hat SEO.
Benefits of Search engine optimization
Search engine optimization improves rankings on the search engine result page. SEO Techniques attract quality traffic to the website. Search engine optimization is an cost effective method of generating organic traffic and builds trust in the niche domain. SEO techniques provides user friendly experience and is a long term strategy.